Job Description

Reports To: Senior Manager - Digital Advertising and Campaigns

Division: Digital Services

Mission:

Execute Digital Services’ mobile advertising strategy by identifying, developing, and managing mobile advertising channels, inventories, advertisers, sales and partnerships.

Grow digital revenues through mobile advertising in alignment with the overall business strategy and market requirements.

Description:

Implement and monitor Digital Services’ mobile advertising strategy.

Execute tactics to grow mobile advertising revenues, acquire downstream and upstream advertisers & drive sales to exceed targets as specified in the business plan.

Collaborate closely with the Digital Business Development team to define, drive, and monitor the design, documentation, development, implementation, testing, launch, management, review, and ongoing support of new and existing mobile advertising channels, inventory and platforms.

Monitor the design, documentation, development, implementation, testing, and launch of mobile advertising channels, inventory, and platforms.

Adhere to, review, and update consistent, efficient, relevant, and standard policies, processes, and procedures for managing Digital Services’ mobile advertising channels, inventory, and platforms.

Develop, maintain, and demonstrate strong expertise in Advertising Operations processes and technologies, including ad serving, campaign management, inventory management, and revenue management. 

Develop and execute sales strategies to achieve revenue targets, with a focus on Advertising Operations solutions.

Collaborate with cross-functional teams to develop and conduct effective and efficient mobile advertising campaigns, channels, and platforms

Ensure mobile advertising channels, inventory, and platforms adhere to all MTNN and regulatory policies relating to digital products and services 

Identify and fulfil the expectations, needs, and priorities of key internal stakeholders, e.g., CEX, CRX, CSS, EB, Finance, Foundation, HR, IT, Marketing, Networks, Risk & Compliance, and S&D from a mobile advertising perspective

Monitor the documentation, development, testing, and launch of mobile advertising channels, inventory, and platforms according to the relevant Policies, Procedures, & Processes Document to exceed targets as specified in the business plan

Provide accurate, current, data-driven, relevant and understandable analysis, FAQs, information, and reports – including but not limited to competitive intelligence, impacting trends, and weekly performance reports – as may be required to guide management decisions and support the business planning process

Develop and conduct mobile advertising campaigns for various products, segments, and services using multiple channels, inventory, and platforms that exceed identified/evolving advertisers’ expectations, needs, and priorities.

Collaborate with product analysts, managers, and owners to identify their mobile advertising channels, inventory, and platform requirements.

Implement an External Stakeholder Engagement Strategy which includes but is not limited to the rationale for regular engagements, engagement format, communication plan, implementation plan, monitoring and review plan, performance metrics.

Education:

A first degree in Marketing, Mass Communication or any related discipline

Proficiency in Microsoft Office (Excel, PowerPoint, and Word)

Fluent in English

Certification or training in (Agile) Project Management will be an advantage

Experience:

6 -13 years’ experience which includes

Minimum of 6years experience in digital marketing, growth marketing, campaign analytics and performance evaluation.

Deep experience in programmatic advertising, data management platforms (DMPs), and demand-side platforms (DSPs) ecosystem.

Understanding of Telco data assets and how to leverage them for digital advertising solutions

Excellent communication, interpersonal, and writing skills; Advanced ability to build strong working relationships across the organisation, influence stakeholders, and work as part of a cross-functional team 

Experience in Information Technology, OTT, or telecommunications will be an advantage

About Us

We at MTN Nigeria Communications Plc (MTNN) are a purpose and value-led organization.

At MTN Nigeria, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be - it is in our DNA.

As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!

Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals. 

We are delighted that you consider us your career partner to make a mark in the world. We wish you a rewarding career.

Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?

Obsessions: How We Do It

The behaviors that keep our culture strong and safe.

1. Light It Up!

Always Do This:

🔹 Bring all your heart and all your smarts to us.

Never Do This:

❌ Never doubt your value here or let anyone else do it. And never do it to anyone yourself.

2. Raise Your Hand. Speak Your Mind.

Always Do This:

🔹 Respectfully but firmly challenge any threat to what we stand for.

Never Do This:

❌ Never hesitate to tell the truth as you see it, to whoever you have to tell. And never cause others to fear telling you.

3. Collaborate. Don’t Isolate.

Always Do This:

🔹 Share what you know and respect what others can teach you.

Never Do This:

❌ Never think that you are great unless you help make others great too.

4. Things Always Get Better Here.

Always Do This:

🔹 Take your own steps forward to improve and strengthen us.

Never Do This:

❌ Never believe or cause others to believe that "not now" means "not ever."

Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?

Then, join MTN Nigeria!

Welcome to our Y’ello Family, where our people are our most critical competitive assets.

If you are passionate about working for a brand that believes in YOU, invests in YOU, and delivers the best value to those we serve, then THIS is the place.

Our Employee Value Proposition enables you to:

🟡 Work with meaning

🟡 Connect to develop

🟡 Thrive in positivity

🟡 Grow with purpose

Live inspired.

It’s a great place to work! Take that bold step and apply today!

*Eligible Females and People with Disabilities are encouraged to apply.

*MTN Nigeria Communications Plc (MTN) does not and will never ask for payment of any kind from applicants in all MTN’s recruitment processes and stages such as job application, CV review, interview, meeting, and final processing of applications. 

*MTN is not liable for fraudulent publication of job offers in MTN’s name or for the fraudulent use of MTN’s name in any manner whatsoever.

For whistle blowing and reporting fraudulent recruitment activities, contact us via MTNN.ForensicServices@mtn.com

By applying for this job, I am confirming that I have completed the job application privacy notice on MTN Nigeria job site (https://www.mtn.ng/career/).