About the job

The Manager Digital Performance is a pivotal role focused Performance Reporting and Trend Analysis and Insights for Digital Channels and Experiences. This role will partner closely with our Data Science team to ensure that we have the right visibility into performance via automated dashboards, platform-based reporting and site analytics.

The role requires a strategic thinker with a deep understanding of ecommerce, digital marketing, and technology trends, capable of auditing channel performance data, identifying data discrepancies and interpreting the cause of data trends. The role must effectively manage relationships with key stakeholders, facilitating communication and collaboration to identify commonalities and define scalable enterprise solutions. With a commitment to diversity and equal opportunity, the director will operate in a global context, leveraging diverse perspectives to drive digital transformation and achieve business goals

About the Role:

Create and interpret weekly, monthly, and ad hoc marketing reporting both from existing tools (e.g., Tableau, SFDC, etc.) as well as self-generated 

Identify trends and underlying reasons for those trends across business units and within key industries and share with stakeholders 

Establish and iterate on reporting templates to facilitate actionable conversations with senior leadership within the Marketing function 

Investigate data anomalies to identify root cause and find opportunities for either optimization or clean-up. 

Communicate reporting enhancements and needed updates to our Data Science team to ensure that future roadmaps will accommodate the Paid Media and Digital team needs 

About You:

Minimum 10 years of experience in data analysis or business analysis including 3-5 years of experience in marketing analytics required, with demonstrated abilities and accomplishments in qualitative and quantitative analysis 

Understanding of digital marketing channels and relevant KPIs 

Experience with web and digital analytics tools including Google Analytics, Adobe Analytics, Tableau and Snowflake 

Strong strategic thinker able to synthesize large amounts of data into digestible, practical strategies & tactics 

Digital-savvy and informed on innovations, trends and technologies in the digital space; expert understanding of the best approach to implement new strategies that impact outcomes and drive digital transformations 

Demonstrated ability to build cross-functional relationships and work collaboratively across teams 

Excellent verbal and written communication skills; detail orientation and excellent follow-through.