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About Company

Our Purpose & Values

We're here to create maximum joy at minimum cost.

We make looking good and feeling good cost less – less money and less impact on the planet. It’s about giving customers, in store and online, maximum fun, buzz, and surprise. With minimum fuss and without breaking the bank. That means products that deliver maximum fashion, design and quality, whilst maintaining the utmost care for our people, partners, and planet.

Our strong values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

Indeed, we know that we learn more, laugh more, and achieve more as a team.

We are Primark. Maximum joy, at minimum cost.