About the job

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Lead Category Analytics role shapes Adobe's marketing strategies by analyzing demand for flagship products like Photoshop, Firefly, and Premiere Pro.

What You'll Do

In this highly visible role, you will help strategize and implement full-funnel marketing motions and measurement across various channels. This role will work closely with marketing teams across PMM, GTM, brand, social, paid media, and web to:

Measure category demand to understand market trends related to our products and identify marketing opportunities by leveraging internal and external datasets

Evaluate early signals of upper and mid-funnel marketing to infer downstream impacts

Establish quarterly targets for critical metrics and communicate the evolution of campaign performance and customer journeys

Build innovative solutions and frameworks to augment the influence of marketing on product growth motions

Measure the impacts of product launches and develop self-service tools to improve marketing's impact on those key moments

Work with paid media, product marketing, go-to-market, brand science, and adobe.com teams to drive performance narratives on a weekly level

Partner with cross-category teams in driving standard processes and improvements in internal analytics tools

Join Adobe and immerse yourself in a renowned work environment that has been consistently recognized with prestigious awards as a leading workplace globally. Collaborate with colleagues who are committed to mutual growth through our supportive Check-In approach, fostering an environment of continuous improvement. If you aspire to advance your career, Adobe offers the perfect platform for growth! Work alongside some of the most innovative, analytical, genuine, and supportive individuals worldwide.

What You Need To Succeed

Track record of using data and insights to inspire change and implement new initiatives

8+ years of consulting, strategy, or marketing analytics experience

Ability to recognize business opportunities and structure problems into an analytics plan

Full stack data science experience; ETL, EDA, classification, inference, analysis, and visualization

Ability to succinctly articulate insights to a wide range of audiences

Familiarity with evolving marketing tactics for young audiences (LLM/AIO, mobile/social)

Knowledge of the cross-channel/platform media landscape and associated measurement/analytics tools

Intellectual curiosity, flexibility, and attention to detail

Strong interpersonal skills to interact with people at all levels in an organization

Ability to communicate complex ideas effectively both verbally and in writing

Willingness to both teach others and learn new techniques

Disposition to work collaboratively with internal partners across teams

High level of energy, personal drive, and positivity

Academic background in economics, statistics, engineering or other related field where quantitative problem-solving and the scientific method are emphasized