About Flipkart

At Flipkart, we're driven by our purpose of empowering every Indian's dream by delivering value through innovation in technology and commerce. With a customer base of over 350 million, product coverage of over 150 million across 80+ categories, a focus on generating direct and indirect employment and a commitment to empowering generations of entrepreneurs and MSMEs, all driven by a sustainable growth strategy – Flipkart is maximizing for customers, stakeholders, and the planet at large!

Flipkart is a part of the Walmart-owned Flipkart Group, which also includes group companies Flipkart Health+, Myntra, and Cleartrip.

Job Description

We are looking for a highly skilled and motivated Install (New User Acquisition) & Digital Branding Specialist to join our dynamic marketing team. The ideal candidate must have 5-6 years of hands-on experience working on large budgets in driving user acquisition strategies for mobile app, as well as expertise in digital branding across multiple platforms. You will be responsible for executing campaigns that grow our user base while building a strong and consistent digital presence for our brand.

Open Positions

1

Skills Required

App Marketing, Google AdWords, Meta Ads

Role

We are seeking a strategic and results-driven User Acquisition, Order Maximization & Growth Manager to join our dynamic marketing team who can lead and execute data-driven initiatives to drive customer acquisition. The ideal candidate must have a strong analytical mindset, creative problem-solving skills, and 5-6 years of hands-on experience working on large budgets in driving user acquisition strategies for mobile apps. You will work cross-functionally with product, marketing, business, and analytics teams to identify growth opportunities and optimise the new user journey.

Key Responsibilities:

User Acquisition (Installs):

• Design, execute, and optimise user acquisition campaigns, primarily focused on driving app installs.
• Lead A/B testing and conversion optimisation efforts across marketing channels, landing pages, and user flows.
• Identify new channels and tactics for user acquisition (mobile advertising networks, social media/influencer marketing, partnerships) to increase app installs and engagement.
• Analyse and monitor performance across all acquisition channels to ensure campaigns meet acquisition goals, budget allocations, and ROI.
• Work closely with the product and data teams to identify target segments, develop tailored campaigns, and ensure proper attribution and tracking.
• A/B test campaigns and creatives to maximise conversion rates and overall effectiveness.
• Collaborate with third-party agencies and internal teams to expand reach and maximise user growth.

Business Growth:

• Design and implement growth strategies across the funnel (acquisition, activation, retention)
• Analyse user behaviour and funnel metrics to identify growth opportunities across acquisition, activation, and retention
• Build models to forecast user growth, CAC, LTV, and ROI across various channels
• Collaborate with engineering and data teams to ensure proper event tracking, data cleanliness, and attribution.
• Support targeting, segmentation, and personalisation efforts through customer insights.
• Provide actionable recommendations to drive improvements in conversion rates, user engagement

Collaboration & Reporting:

• Work with the creative and content teams to develop engaging assets and messaging for acquisition and branding campaigns.
• Prepare and present regular performance reports on Key Growth KPI and insights to stakeholders, with a focus on both acquisition metrics and brand health.
• Collaborate with product and growth teams to refine user acquisition and branding strategies based on feedback and results.

Location

Bangalore,Karnataka

Education/Qualification

MBA from a Top-Tier college preferred

Years Of Exp

5 to 6 Years

About the Role

We are looking for a highly skilled and motivated Install (New User Acquisition) & Digital Branding Specialist to join our dynamic marketing team. The ideal candidate must have 5-6 years of hands-on experience working on large budgets in driving user acquisition strategies for mobile app, as well as expertise in digital branding across multiple platforms. You will be responsible for executing campaigns that grow our user base while building a strong and consistent digital presence for our brand.

About the team

Shopsy is a part of the Flipkart group company whose mission is to acquire the next 200 million customers for the Flipkart group.
The role is for the Performance Marketing team in Shopsy which has been exponentially building a base of installers and customers over the last 3+ years and have a further path to growth and acquiring new customers planned this year and this role will play a pivotal role in the journey this year in enabling the business to achieve the customer, revenue and profitability objectives.

If you're passionate about driving user acquisition, digital marketing, and creating a strong online brand presence, we’d love to hear from you! Apply today and become a key player in our marketing team.

You are Responsible for

We are seeking a strategic and results-driven User Acquisition, Order Maximization & Growth Manager to join our dynamic marketing team who can lead and execute data-driven initiatives to drive customer acquisition. The ideal candidate must have a strong analytical mindset, creative problem-solving skills, and 5-6 years of hands-on experience working on large budgets in driving user acquisition strategies for mobile apps. You will work cross-functionally with product, marketing, business, and analytics teams to identify growth opportunities and optimise the new user journey.

Key Responsibilities:

User Acquisition (Installs):

• Design, execute, and optimise user acquisition campaigns, primarily focused on driving app installs.
• Lead A/B testing and conversion optimisation efforts across marketing channels, landing pages, and user flows.
• Identify new channels and tactics for user acquisition (mobile advertising networks, social media/influencer marketing, partnerships) to increase app installs and engagement.
• Analyse and monitor performance across all acquisition channels to ensure campaigns meet acquisition goals, budget allocations, and ROI.
• Work closely with the product and data teams to identify target segments, develop tailored campaigns, and ensure proper attribution and tracking.
• A/B test campaigns and creatives to maximise conversion rates and overall effectiveness.
• Collaborate with third-party agencies and internal teams to expand reach and maximise user growth.

Business Growth:

• Design and implement growth strategies across the funnel (acquisition, activation, retention)
• Analyse user behaviour and funnel metrics to identify growth opportunities across acquisition, activation, and retention
• Build models to forecast user growth, CAC, LTV, and ROI across various channels
• Collaborate with engineering and data teams to ensure proper event tracking, data cleanliness, and attribution.
• Support targeting, segmentation, and personalisation efforts through customer insights.
• Provide actionable recommendations to drive improvements in conversion rates, user engagement

Collaboration & Reporting:

• Work with the creative and content teams to develop engaging assets and messaging for acquisition and branding campaigns.
• Prepare and present regular performance reports on Key Growth KPI and insights to stakeholders, with a focus on both acquisition metrics and brand health.
• Collaborate with product and growth teams to refine user acquisition and branding strategies based on feedback and results.

To succeed in this role – you should have the following

• A data-driven mindset with the ability to analyse performance metrics and make strategic decisions based on insights.
• Hands-on experience managing large-scale user acquisition campaigns across paid media platforms such as Meta (Facebook/Instagram), Google Ads, and programmatic channels.
• Proficiency in mobile marketing tools like Firebase, Branch, AppsFlyer, and Google Analytics, with a clear understanding of attribution and tracking.
• A strong grasp of A/B testing, funnel optimisation, and user segmentation to improve conversion rates and retention.
• Proven ability to work with cross-functional teams including product, analytics, engineering, and creatives to drive cohesive growth strategies.
• Project management skills to run multiple campaigns simultaneously while meeting KPIs and deadlines.
• Creativity and innovation in identifying new channels, crafting compelling messages, and adapting to rapidly changing market trends.
• Strong communication and presentation abilities, especially in delivering actionable insights and growth reports to stakeholders.
• Familiarity with growth modeling (CAC, LTV, ROI forecasting) and experience in scaling mobile app user bases.

Why work with us?

At Flipkart, we promise to maximize what you care about the most. You get an opportunity to leave a mark on the lives of a billion Indians. You’ll be encouraged to experiment, learn and grow within various opportunities at Flipkart. You’ll work with some of the smartest people from the most diverse backgrounds. And while you do all of this, you will experience our culture of care and industry-leading policies for you and your loved ones that enable you to focus on doing your best work.

Every Flipster is a maximizer – curious, with an ownership mindset, and a willingness to take on big challenges. We are driven by our values of audacity, bias for action, customer-first, with integrity and inclusion. If you resonate with these, Flipkart is just the place for you to thrive!

We understand that your own aspiration and journey is unique. And we respect that. You choose what you want to maximize, and we provide you the platform for it. Because when you maximize, we maximize.

Know more about life and working at Flipkart here.

Being Yourself @ Flipkart

Flipkart respects and values differences. We are proud to be an equal opportunity employer and are committed to promoting a diverse workplace culture where every individual is valued for who they are, regardless of race, color, age, faith, gender identity or expression, sexual orientation, nationality, marital status, professional pedigree, physical ability, veteran status, or any other characteristics. We firmly believe that when people with diverse identities and perspectives work together, we create the most value – for our customers, our people, and society. We are committed to fostering a culture of inclusion and belonging, where diverse teams innovate and excel every day.