About Flipkart

At Flipkart, we're driven by our purpose of empowering every Indian's dream by delivering value through innovation in technology and commerce. With a customer base of over 350 million, product coverage of over 150 million across 80+ categories, a focus on generating direct and indirect employment and a commitment to empowering generations of entrepreneurs and MSMEs, all driven by a sustainable growth strategy – Flipkart is maximizing for customers, stakeholders, and the planet at large!

Flipkart is a part of the Walmart-owned Flipkart Group, which also includes group companies Flipkart Health+, Myntra, and Cleartrip.

Job Description

Manager Loyalty

Open Positions

1

Skills Required

Growth Strategy, Analytical, CRM Management, Marketing Manager

Location

Bangalore,Karnataka

Years Of Exp

1 to 3 Years

About the Role

As a Manager – Growth & Engagement, you will be responsible for building a world class loyalty program at Flipkart. You will lead the growth and engagement initiatives for Flipkart Plus, our earned loyalty program. You will be expected to identify and solve problems related to acquiring, engaging, and retaining our most valuable customers. You will also work closely with cross-functional teams to implement strategies that improve customer lifetime value on the platform.

About the team

Loyalty at Flipkart is dedicated to providing genuine value to India’s internet shoppers, enhancing engagement and retention of Flipkart’s most valuable customers. Our goal is to create the country’s most loved loyalty program by offering thoughtfully crafted benefits and seamless customer journeys that build strong brand preference. At the same time, we aim to be the most cost-effective driver of incremental revenue for Flipkart. The Loyalty pod is a cross-functional team comprising Business, Product, Growth, and Analytics, working collaboratively with allied teams such as Tech, Data Science, Categories, Events, and CX to achieve business goals.

You are Responsible for

Customer Lifecycle Management:

• Manage end-to-end customer lifecycle initiatives from acquisition and onboarding to engagement and retention.
• Identify and execute biggest opportunities to improve program engagement and incrementality on platform
• Work closely with product to drive experiments and improve the engagement metrics
• Champion the user’s voice in the org, and develop best in class experiences for members

Growth & Business Goals:

• Own and drive weekly/monthly business metrics including traffic, engagement, and RFMD (Recency, Frequency, Monetary Value, Diversity).
• Identify gaps in current processes and design solutions to improve funnel conversion,  retention and LTV
• Contribute to achieving loyalty program targets by running effective campaigns and initiatives.

Data-Driven Decision-Making:

• Leverage customer data to uncover behavioral patterns, segment opportunities and pain points
• Translate insights into campaign hypotheses, run structured experiments and iterate on learnings

Work with CRM, Storefront, and Marketing teams to align campaigns with growth objectives.

To succeed in this role – you should have the following

• 2–4 years of experience in Growth/Marketing/CRM/Customer Lifecycle Management (Preferably in E-commerce, Startups, Consulting, Fintech, or Gaming)
• Problem first approach - with an obsession to identify the right problem
• Strong analytical mindset with ability to draw insights from data and develop strategies
• Ability to manage multiple projects and deliver results within timelines.
• Good stakeholder management and collaboration skills across teams.

Why work with us?

At Flipkart, we promise to maximize what you care about the most. You get an opportunity to leave a mark on the lives of a billion Indians. You’ll be encouraged to experiment, learn and grow within various opportunities at Flipkart. You’ll work with some of the smartest people from the most diverse backgrounds. And while you do all of this, you will experience our culture of care and industry-leading policies for you and your loved ones that enable you to focus on doing your best work.

Every Flipster is a maximizer – curious, with an ownership mindset, and a willingness to take on big challenges. We are driven by our values of audacity, bias for action, customer-first, with integrity and inclusion. If you resonate with these, Flipkart is just the place for you to thrive!

We understand that your own aspiration and journey is unique. And we respect that. You choose what you want to maximize, and we provide you the platform for it. Because when you maximize, we maximize.

Know more about life and working at Flipkart here.

Being Yourself @ Flipkart

Flipkart respects and values differences. We are proud to be an equal opportunity employer and are committed to promoting a diverse workplace culture where every individual is valued for who they are, regardless of race, color, age, faith, gender identity or expression, sexual orientation, nationality, marital status, professional pedigree, physical ability, veteran status, or any other characteristics. We firmly believe that when people with diverse identities and perspectives work together, we create the most value – for our customers, our people, and society. We are committed to fostering a culture of inclusion and belonging, where diverse teams innovate and excel every day.