About Flipkart

At Flipkart, we're driven by our purpose of empowering every Indian's dream by delivering value through innovation in technology and commerce. With a customer base of over 350 million, product coverage of over 150 million across 80+ categories, a focus on generating direct and indirect employment and a commitment to empowering generations of entrepreneurs and MSMEs, all driven by a sustainable growth strategy – Flipkart is maximizing for customers, stakeholders, and the planet at large!

Flipkart is a part of the Walmart-owned Flipkart Group, which also includes group companies Flipkart Health+, Myntra, and Cleartrip.

Job Description

Manager - Digital Marketing

Open Positions

1

Skills Required

Google AdWords, digital marketing, Facebook, Digital Branding, Performance Marketing, Digital Marketing Manager, user acquisition

Location

Bangalore,Karnataka

Education/Qualification

MBA from a Top-Tier college preferred

Years Of Exp

4 to 6 Years

About the Role

We are looking for a highly skilled and motivated Install (New User Acquisition) & Digital Branding Specialist to join our dynamic marketing team. The ideal candidate must have 4-5 years of hands-on experience working on large budgets in driving user acquisition strategies for mobile app, as well as expertise in digital branding across multiple platforms. You will be responsible for executing campaigns that grow our user base while building a strong and consistent digital presence for our brand.

About the team

Shopsy is a part of the Flipkart group company whose mission is to acquire the next 200 million customers for the Flipkart group.
The role is for the Performance Marketing team in Shopsy which has been exponentially building a base of installers and customers over the last 3+ years and have a further path to growth and acquiring new customers planned this year and this role will play a pivotal role in the journey this year in enabling the business to achieve the customer, revenue and profitability objectives.

If you're passionate about driving user acquisition, digital marketing, and creating a strong online brand presence, we’d love to hear from you! Apply today and become a key player in our marketing team.

You are Responsible for

Key Responsibilities:

User Acquisition (Install Focus):

• Design, execute, and optimize user acquisition campaigns, primarily focused on driving app installs.
• Utilize mobile advertising networks, social media platforms, and other digital channels to increase installs and engagement.
• Analyze and monitor performance across all acquisition channels to ensure campaigns meet acquisition goals, budget allocations, and ROI.
• Work closely with the product and data teams to identify target segments, develop tailored campaigns, and ensure proper attribution and tracking.
• A/B test campaigns and creatives to maximize conversion rates and overall effectiveness.
• Collaborate with third-party agencies and internal teams to expand reach and maximize user growth.

Digital Branding:

• Develop and execute a digital branding strategy to promote the company’s products and services online.
• Create and manage campaigns across platforms and other digital touchpoints to build brand awareness and engagement.
• Coordinate with design teams to ensure a visually appealing and consistent brand identity across all digital platforms.
• Monitor brand sentiment across digital channels and optimize messaging to enhance brand perception.
• Leverage digital tools to analyze brand performance, engagement metrics, and trends to refine strategies and enhance visibility and impact on the platform.

Collaboration & Reporting:

• Work with the creative and content teams to develop engaging assets and messaging for acquisition and branding campaigns.
• Prepare and present regular performance reports and insights to stakeholders, with a focus on both acquisition metrics and brand health.
• Collaborate with product and growth teams to refine user acquisition and branding strategies based on feedback and results.

To succeed in this role – you should have the following

User Acquitision & Performance Marketing channels (Google, Meta, YouTube) Hands on Experience

Experience in running Digital Branding campaigns

Analytical and Problem solving thinking

Why work with us?

At Flipkart, we promise to maximize what you care about the most. You get an opportunity to leave a mark on the lives of a billion Indians. You’ll be encouraged to experiment, learn and grow within various opportunities at Flipkart. You’ll work with some of the smartest people from the most diverse backgrounds. And while you do all of this, you will experience our culture of care and industry-leading policies for you and your loved ones that enable you to focus on doing your best work.

Every Flipster is a maximizer – curious, with an ownership mindset, and a willingness to take on big challenges. We are driven by our values of audacity, bias for action, customer-first, with integrity and inclusion. If you resonate with these, Flipkart is just the place for you to thrive!

We understand that your own aspiration and journey is unique. And we respect that. You choose what you want to maximize, and we provide you the platform for it. Because when you maximize, we maximize.

Know more about life and working at Flipkart here.

Being Yourself @ Flipkart

Flipkart respects and values differences. We are proud to be an equal opportunity employer and are committed to promoting a diverse workplace culture where every individual is valued for who they are, regardless of race, color, age, faith, gender identity or expression, sexual orientation, nationality, marital status, professional pedigree, physical ability, veteran status, or any other characteristics. We firmly believe that when people with diverse identities and perspectives work together, we create the most value – for our customers, our people, and society. We are committed to fostering a culture of inclusion and belonging, where diverse teams innovate and excel every day.